Athletic Therapy School
Why is it that as Athletic Therapists we are taught so much about the body and almost nothing about how to build clientele in the clinic? You have the skills to help SO. MANY. PEOPLE. but yet week after week you find yourself looking at an empty schedule and minuscule pay cheques.
You want to build up clientele but the thought of promoting yourself feels icky. And you have no idea where to start, what to do or say. So you end up posting on social media a bit (which never seems to translate into more clients) and you pick up even more work on the side to pay the bills.
You want to dedicate more time to the clinic, have more time off and a better work/ life balance for the things you love but you feel like you’re moving farther from that goal.
MANY AT’s go through this! And sadly, the struggle to promote themselves sometimes leads them OUT of the Athletic Therapy industry all together and into another line of work. Our profession remains small and we never get the recognition we really need!
This is why I created Athletic Therapy School (The Instagram page originally and now the online course!). After over a decade as a clinic owner, I’ve developed methods to teach Athletic Therapists how to promote themselves without feeling salesly and without spending hours posting on social media.
If you’re ready to put in the work to build the clientele you dream, this online course is for you!
What you’ll learn
Content:
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I can’t teach you a darn thing if you’re stuck in a negative mindset with limiting beliefs. That’s why we start out by pin pointing the negative “Paradigms” that are holding you back so we can overcome them.
Come prepared to do the hard work of self reflection to change your mindset to one of abundance, opportunity, and confidence!
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In this Chapter we start out by addressing the things in our Athletic Therapy past that have failed to set us up for success. Helping us see how we developed the mindset we have can help us overcome it! We then tackle the most common “Paradigms” holding ATs back and help you gain a new perspective.
We go into How to calculate your Key Performance Indicators (AKA self evaluation). The reason for this? If you don’t know how you are currently performing, how will you ever know what areas need to be improved?
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What does self promotion even look like?! In this chapter we cover developing a niche, filling your schedule, generating leads, and what to do when you’re not booked.
And potentially the most valuable part of this module is learning to understand your client. If you don’t understand them on a deeply personal level, how can you ever speak to their wants and needs in a way that makes them choose you!
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New clients aren’t just going to appear out of thin air in your schedule! You need to guide people there!
In this chapter we go through the various “baby steps” that help guide people towards an initial assessment. I give you exact scripts to follow so you know what to say at any given moment!
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Getting an Initial Assessment is great but if they never come back to see you again after, you’re going to have a heck of a time filling your schedule.
In this module, we go over what to do and say in your initial assessment to set the stage for an amazing, long term relationship with that client. This includes how to create a relationship where the client is compliant with their own rehab, sends you referrals, completes reviews and testimonials, and WANTS to work with you as they need for YEARS to come.
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In this Chapter we talk about the massive impact that client retention can have on your overall schedule and self promotion efforts.
We go through various communication skills to help keep them engaged and focused on their treatment plan to minimize drop offs.
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Don’t you wish EVERY client that came your way was just like your favorite clients? Easy to talk to, appreciative of your work, always on time, never no showing, compliant with their exercises.
THAT is what referrals and reviews will give you!
In this chapter we discuss how to ask for and encourage referrals and reviews to KEEP your schedule busy naturally ( meaning less hours put into self promotion as well!)
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I know that sounds scary but it’s really not! In as little as 30 minutes a month, you can keep in touch with hundred or even thousands of current and past clients. By keeping in touch you make sure that YOU are top of mind when the opportunity arises for them to refer a friend or when they need your services again themselves!
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Your website is the first place new clients are going to go to learn more about you, whether tha be via google search or via referral.
Instead of having a website that sits there and does nothing, let’s get your website working for you to help guide those clients towards an initial assessment!
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Now that you know exactly what to do and say in every interaction with a client or potential client… let’s magnify it!!
By going to events in your community, you can meet DOZENS of potential clients in a single morning. I’m going to teach you exactly how to make sure you leave that event with those potential clients booked in as initial assessments. No more giving out business cards and hoping you hear from them one day.
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Speaking of magnifying your results…
Free Treatment Friday is an event you can run in your own clinic that makes ideal clients FLOCK to you!! With this single event, you can fill your upcoming weeks solid with people you are excited to work with!
Bonus Material:
Paradigms Self-Reflection Quiz
Bonus videos to answer Frequently Asked Questions!
Self Evalulation (KPI) Spreadsheet to track your progress!
KPI’s Cheat Sheet to help you calculate those metrics
Lead Tracking Spreadsheet for you to track incoming propsective clients
Scripts to follow for various different self promotion situations you will find yourself in!
Graphic Design Templates for various documents, signs, etc
Email Templates!
Bonus videos about networking with other practitioners
Bonus video about indentifying your client’s personality type and how to use this information to gain referrals and increase compliance!
My best performing marketing email so you can mimic it!
Discount code to out-source your web design to THE experts in our industry.
Testimonials
Register now and be the fully booked therapist we both know you are!
$1195
Paid in full
Popular
$147
9 Month Payment Plan
$94
14 month payment plan
30 day Satisfaction Guarantee!!!
I know it can be scary to commit your hard earn dollars to a course if you are unsure it will give you the results you are after.
That’s why if within the first 30 days of purchasing the Athletic Therapy School course, you feel it’s not right for you and won’t help you get the clinical result you are looking to achieve, I’ll provide a COMPLETE REFUND! No hoops to jump through and no questions asked!
Meet your instructor
Lindsay Langlais
Early in Lindsay’s career as an Athletic Therapist, she noticed MANY talented Athletic Therapists struggle to build a clinical clientele and eventually give up on AT all together!
Lindsay knew that in order for the Athletic Therapy industry to grow, we needed more talented ATs succeeding in our field and staying in our industry long term. She began to relize that the “succesful” AT’s weren’t always the most skilled ones with the most clinical knowledge. There seemed to be a special combination of communication skills, authenticity, and confidence that allowed an AT to be fully booked when others weren’t!
Over the next decade, she used these observations, her own experience as an AT and a business owner in addition to what she learnt about marketing and sales to create simple strategies that Athletic Therapists can implement (without any prior marketing, sales or business knowledge) to build clientele that they LOVE to work with! She implemented and perfected these strategies in her own business and is now ready to share them with the you!
Though Lindsay often gets described as a business coach or as teaching “Marketing” for Athletic Therapists… she actually wouldn’t describe herself that way!
She doesn’t believe in online advertisements that cost a fortune and fall flat. She believes in simple networking and communication strategies that allow you to be authentically you so your ideal client feels comfortable placing their trust in you. No fancy bells and whistles- just genuine human connection!
Follow along for more helpful guidance on Instagram!
